The idea blog

It’s difficult for marketing and branding experts to place clickbait and brand messaging in the same category. Many consider them polar opposites placing them on

When creating a new digital product, it’s easy to get carried away and build a bloated features list that prevents it from doing its intended

Life before a brand workshop If you ask any employee what their corporate brand is, the majority will probably say it’s the company logo, motto,

Giving feedback is an important tool in improving your teams performance. But like that know-it-all patronising friend you no longer speak to, so many people get it

I was going to call this article ‘How to Teach Generation Z’, but I generally don’t like putting a label on a whole generation, it

I was thinking of writing a “Hello and Welcome to Idea Bloom!” blog post, but then I realised that was a bit predictable and generic.